California's Senate has passed Assembly Bill 1836, prohibiting the unauthorized use of AI-generated replicas of deceased personalities without prior consent. This new legislation aims to protect the rights and likenesses of performers. The bill would impose penalties on anyone who produces, distributes or makes available a digital replica of a deceased person's voice or likeness in an audiovisual form without obtaining explicit prior consent.

The offense would include AI alterations that make the individual perform or appear in ways they never did or alterations to the fundamental character of the performance or appearance. According to the bill, a "digital replica" is equivalent to a computer-generated, highly realistic digital representation readily identifiable as the voice or visual likeness of an individual that is embodied in a sound recording, image, audiovisual work or transmission.

California legislators have been actively drafting and managing new laws to regulate the development, deployment and use of artificial intelligence. This latest effort is part of the state's ongoing efforts to address the emerging challenges posed by AI technology, with a focus on protecting the rights and interests of individuals, especially those who have passed away.

Source: https://cointelegraph.com/news/california-bill-prohibit-unauthorized-ai-replicas-deceased

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